ABOUT THE BRAND

IT ALL STARTS WITH THE EYES — FLASHLY REWRITES THE RULES OF WHAT BEAUTY CAN BE WITH THE WORLDS FIRST TRULY PERSONALIZED EYE MAKEUP BRAND

With our eyes, we see ourselves as we are or envision who we could be today. We see our creativity, our inner strength, and our most authentic selves come to life. Flashly’s unique vision of professional-quality lashes, accessories, color cosmetics, and brushes cultivates beauty that is playful, empowering, and ever-evolving.

ABOUT THE FOUNDER

YOU’VE BEEN WEARING HIS PRODUCTS FOR YEARS—YOU JUST NEVER KNEW IT

After 25 years working in the beauty industry, developing iconic products for iconic brands, Reed Cromwell IV dreamed of a brand that would help abso-frickin-lutely everyone to transform into their most fabulous selves, and make it insanely easy to do it. Flashly was born to honor the powerful human connection made at the eyes, and to help creativity come to life with every sculpt, flutter, and line.

About Sustainability

We show up for the planet with packaging that’s intuitive, minimal, lightweight, and always as earth-friendly as possible

Over 50% of our packaging—from the compostable sugarcane fiber insert trays to our plastic windows—are fully recyclable. We also reduce the global impact of our energy usage with carbon offsets through Sterling Planet, which fund reforestation efforts and other green energy projects. As packaging technology and environmental standards evolve, we’ll always meet the moment by evolving to deliver the Flashly experience that our community deserves.

ABOUT THE BRAND

ABOUT THE FOUNDER

About Sustainability

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Create beauty

Create beauty